Day Dreamin' at Home

by Emma Pereira

With everyday schedules wiped clean and life feeling flipped upside down, the public is anything but shy to announce 2020 should be “cancelled.” The fall season offers the fashion calendar some of its most important events. Fashion Week, back to school, and let’s not forget the September issue. Fashion professionals globally use these events as times of inspiration and opportunities to grow. Not being able to do their jobs the way they have for years makes this frustrating “cancel” culture even more draining to the individuals working from within. But hold up... industry creatives are here to say 2020 isn’t cancelled just yet.

What sets the fashion industry apart from others out there is the persistent personalities of the people who work in it. No matter the circumstances, creatives now more than ever have been trialing unique ways to innovate non-traditional spins on traditional fashion events, like runways and photoshoots. Our world has been forced to move from half digital to entirely digital basically overnight, so how have designers, models, stylists, and photographers been adapting?

Live Streams, masks, and social distancing are only minor roadblocks. Ruin Mag’s latest issue touches on trends that combine the way people connect their feelings about the world we live in today with the clothing they wear. Between a global pandemic, a country burning to flames in racial injustices, and a presidential election, our minds are scattered, and mix-matched, print-layered outfits have been reflecting that more and more. Shooting in a local neighborhood, this issue defines what can truly be done using personal resources and working from home.

Similarly to Prada’s Fall 2020 RTW collection, Ruin Mag’s issue played with shapes and layering. Offering some looks with shapeless silhouettes and others with synched-in waists, the images let women identify that they have a choice in how to express their femininity with what they are wearing this season. Different style blazers gave the models a sense of being strong and powerful, but other more feminine touches give the images a dreamy contrast, which was also a huge underlying message and trend in the Prada show as well.

This fall, we are continuing to see an almost “old is new” view on clothing, too. The more prevalent thrifting closet staples become, the more sustainable the industry becomes. This has been a huge trend that trickled-up from the streets to the runway this year. Now we are seeing every design house create head to toe looks that could have very well come out of our grandma’s closet (and we mean that in the best way possible). Many items in the shoot were thrifted or reworked, which shows the capability secondhand clothing has to be high-end and editorial.

The standout for the editorial was behind the color story. The falls looks were bold with head to toe color and pastels, which is typically uncommon for the season. Toning brighter colors down with shades of neutrals added a balance to each look that allowed every component involved to shine in its own way. Sometimes bright colors and prints are all you need to add a glimmer of hope during the times we find ourselves in today and a much-needed change to your boring fall outfits.

Styling by Emma Pereira @emmapereirayo, Emma Ingenohl @emmaingss,

Raegan Cleary @raegarific, and Madison Paloski @maddiiiooyx

Photography by Madison Paloski

Modeling by Bryn Elizabeth Martin @brynelizabethmartin

and Olivia Virkler @oliviavirkler

See this article and more in our issue two print release!